Story by Alex Spena
Marketing on pinterest for small business owners
Packed with small businesses across the downtown area, some Fargo-Moorhead organizations can appreciate a good marketing plan.
Advertising-made-easy can really help an organization thrive, especially on a small market scheme, and a social media website taking the world by storm, Pinterest, can make a difference. Pinterest is a pinboard-styled social media sight aimed at connecting people to what they may find interesting. I discovered a world of photo sharing thinking that this can also double as a great marketing strategy for small business owners.
“I love the idea of using Pinterest to attract people to our little corner of Broadway. It really is a great way to gain a loyal following through the use of social media sights,” said Tracy Walvatne owner of Josie’s Corner Café and Bake Shop.
Pinterest makes significant changes
Privacy laws surrounding the posting of pictures online have been circling the world of Pinterest for some time. Pinterest has made two significant changes to its website. They changed their personal profile page layout and they updated their terms of service. The language in the original terms of service worried people of posting photographs online taking full responsibility and discretion for posting. While many are not too happy about the changes made to the site, small business owners are really starting to embrace these changes.
“I think by changing the terms of service, Pinterest really wanted to drive in the idea that social media markets can be helpful to even the simplest entrepreneur,” said Sabrina Maalstrom, a junior at MSUM majoring in Psychology.
Gaining public interest through social media
As in all business, small business owners are just trying to make a living. And sometimes access to a major advertising and marketing outlet is not always easy to come by.
“Pinterest really is a good way for small businesses to really get themselves out there. It’s a relatively easy and very inexpensive way to put yourself out there for the public eye and hopefully attract a number of people to your business,” said Eleanor English, president of White Banner Uniform Shop.
Can Pinterest really be used as a beacon of marketing and advertising? Many small business owners across the country are embracing the site.